A mysterious, mythical creative beast; everybody knows he works his ass off. Very reserved, but all about the people, the community, and his creativity… A budding rockstar.

Born in Saint Ann Bay, Jamaica, and raised in Phoenix, Ariz., the multitalented, Cream, is on the rise in all creative aspects.

With three latest musical releases as a recording artist and more to come, new fashion pieces in the works, and a new photoshoot debut, Cream is flourishing as an up-and-coming multi-hyphenate.

“From music to painters to directors to writers…,” said Cream. “There are a lot of people who are very inspiring and who deserve acknowledgment. There’s not just one person who directly inspires me.”

Cream, who got his stage name from his friends during a track meet in high school after amusingly putting too much ‘escrow’ in his hair to make it straight, said his friends started calling him “Lil Creamy” and then eventually, “Cream.”

“They were clowning me ODe, like bruh,” the creator laughed. “So then, it just stuck. And like, niggas would listen to Wu Tang’s [C.R.E.A.M] casually around me, and then it just really stuck. Some people really only know me as Cream.”

Although the artist’s foot is now dipped in many different creative pursuits, Cream’s story all started with music.

“My very first song was probably a diss song,” he laughed. “Yeah, when I was in, like, middle school. Me and my friends would just make diss songs and rap together during lunch… But then it came to a point where my friend, AJ, actually made a [recorded] song, and then he came to the table one day and I was like, ‘Yo!’ So, I got my mom’s friend’s laptop, because at the time we were living with her and her son in a house, and I just started recording on some Apple headphones.” 

The time was the early 2010s. Kendrick Lamar, J Cole, A$AP Rocky, Tyler the Creator, and Kanye West were dominating the airwaves. Creative rap groups like A$AP Mob and Odd Future were forming, and Cream said these musical icons, along with Playboi Carti later in 2016, played an influential role in the development of his musical creativity.

However, Cream was never one to limit himself, and he embraced many different avenues of inspiration.

“I’ve always fucked with a lot of my friend’s shit,” said the imaginative. “I’ve always fucked with Tony Hawk’s video game soundtrack… with Minecraft’s soundtrack… Lo-fi… The best Lo-fi producer out right now that I fuck with is Chvge Up from Detroit… Yeah, there are a lot of people,” he laughed and then thought for a moment.

“Wes Anderson, Fucking… Van Gogh. He’s one of my favorite artists of all time because of his story of him creating this great piece of work that wasn’t recognized until after he died…

“It’s all about giving hope to niggas who are making hard shit right now but not believing in themselves… because it really could be some crazy, monumental shit in the future, you know? It could catch on whenever, you know? The goal is to live forever, in a way.”

Collaborative from the start, Cream spent time in various cities absorbing the culture; dispersing his talent; and networking with other fellow creatives, indirectly creating the community, “1300.”

From Jamaica to Arizona to Miami to Los Angeles, the members of “1300” are architects, artists, writers, graphic designers, fashion designers, photographers, musical producers, community builders, and more.

“1300 shlatt! You know what I’m talkin’ bout, the gang,” Cream exclaimed. “It’s a family. You know? It’s just like… the universal code. It’s the connectivity and to me, it’s like leaving something here [on Earth]. The unlucky ones who turn out to be super lucky.”

The “1300” platform started with Cream and his late best friend, Rob “MOX” Brooks, who spent a lot of time together working closely on musical pursuits and Brooks’ own fashion brand, “Since Forever.”

“He showed me everything there was about music, fashion, art, and producing,” said Cream. “I created with him exclusively for two years, learning the basics about rapping and making art.

“He was the light and had so much to offer to the world. He was a genius that had a lifetime of work. He was a big symbol of the number 13, which is also the universal number of connectivity.”

With the untimely death of his good friend in August of 2021, Cream continues his legacy by keeping the collective alive, and the creations ongoing.

“Your meticulous attention to detail never went unnoticed,” said the “1300” family in a statement on Instagram after the co-founder’s death. “You were the blueprint. Thank you for the inspiration, for the laughs, [and] for the opportunity to share moments of our lives together. We will carry you with us in everything we do, create, and accomplish. After all, we learned from the best. Since forever, ‘til forever. We love you.”

Using the internet to his advantage, the continuous creator said he recognizes that we live in a renaissance. With the main “1300” hub being on Instagram, the artist said this is where much of the magic happens and even more connectivity and networking occurs.

“Us doing shit independently and teaming up with each other just works out,” said the creative. “The more we take our talents, strengths, [and even] our weaknesses and help build each other like a family, and we trust each other.”

A part of the ever-growing “1300” gang, Cream’s go-to visual creative, Jacob Gurrola: owner of the video production company, AVisual Studios, and longtime friend of the multihyphenate.

“We went to middle school together and he’s been [one of] my best friends for almost a decade!” exclaimed Cream. “He’s original and addicted to finding the new frontier in film, photography, and graphic design… He’s always believed in me and does most of my graphic and visual ideas.”

Since the beginning, the two have worked together on almost all of Cream’s projects, from music videos to photoshoot concepts to music cover art. Cream stressed that without Gurrola and AVisuals, there would be no Cream, and none of his artistic visions would ever come to light.

“I feel like anything is possible when we come together to create something,” said Gurrola. “We get along doing just about anything, whether it be bringing an idea to life or a day out in the city… Being able to get up close to his process after these years, to collaborate, and document his journey…has been very eye-opening to his character. It’s been an utmost pleasure to work with him and [I] recognize him as a brother. I know he has so much more to bring to this world and I am excited to see it unfold.”

Always supporting and uplifting the “1300” family, Cream works closely with the clothing brand, FOUL SAINTS, and is frequently seen sporting the brand throughout his videos, on social media, and in real-life.

Owner of the brand, Bri McKnight, daughter of famous R&B singer, Brian McKnight designs and prints all FOUL SAINT apparel, along with the help of CEO of the brand, Joe Feeney. Cream works very closely with the brand as Creative Director, along with fellow creative and Rob Brook’s little brother, Elisha Brooks.

“I live in duality a lot. Like “FOUL SAINTS,” if you look at it… the word ‘foul’ inherently counteracts the word ‘saints’… It’s the good and bad aspects of it.  There are all these interconnectivity aspects of it. Everything is weaved and it all makes sense.”

The brand prides itself on maintaining individuality, while also recognizing the constant battle of fighting off temptations as people grow and having a mutual understanding for that.

According to the official website, “FOUL SAINTS is for anyone and everyone because we all succumb to our own selfish needs, but that isn’t necessarily a bad thing.”

Through trials and tribulations, love and loss, Cream has channeled his energy into his creative pursuits, creating a plethora of artistic experiences and banding together with a network of creatives.

Cream’s future shines bright. His future plans include the release of an EP or album, titled Chasing Lightning; a FOUL SAINTS upgrade; and eventually building a physical art-community space for fellow crafters.

“I’m going to be most proud of this EP/album because it has been a conscious decision for me to make songs that are truly intertwined with my life story. I put real emotions behind every song. This is my first attempt at making something perfect and it’s funny because I don’t even think listeners care. But I care, and I want my first project to really shock me, and the world. The nuances are only for me and my future fans in ten years.”

Cream, the rapper; Cream, the artist; Cream, the photographer; Cream, the Creative Director; the list goes on and on. A single category cannot define Cream. Cream is Jamaica. Cream is Miami. Cream is Arizona. Cream is connectivity. Cream is the blueprint. Cream is 1300. Cream is the creative that can do it all.